Resonance is a 6 x 60 mins sci-fi drama. They plan to use the web for main distribution. The reason being they want to keep creative control and not have to compromise to fit into a networks grade, having to cater to a specific demographic. They want their audience to dictate where the show is going. They will make use of data mining to monitor who is watching the series and always keep that in mind when creating new content.
It is their objective to launch in multiple platforms, such as Episodic Video ( online distribution is their number one goal ) ARG (alternate reality games), animation, graphic novels and music.
The idea is to host story conferences once the bulk of the storyline is stablished. Every narrative needs structure in order to work. Once that is achieved they will open up for audience input. Viewers will be given a set of rules and asserts (eg. locations, characters, objects) so they can then help weave the story, hence contributing to the narrative.
Resonance creators want to explore the so talked about transmedia approach and have encountered some challenges. The fact they want an open dialogue with the audience makes the legalities of Intellectual Property much more complicated. Being a totally independent initiative it is hard to be able to afford the legal fees to draw up contracts and consequently get private equity in place.
They are looking at different ways to monetize their concept. Private equity, pre-sales, get sponsorship by a brand and the most promising of all in this new universe of abundance rather than scarcity: micro payments by vast audience.
It is observed that currently all successful transmedia enterprises are either brand or broadcast funded. That paradigm needs to be broken. Power to the people! Producers need to find a way to be earning their money independently, eliminating the gate keepers from this equation. This is the whole point of this revolution!
Another new concept that differs from the past linear distribution model is: launch early, change quickly. The web gives us the chance to get feedback from audience fast and it is important to take that feedback into consideration, listen to your fan base and make the changes to satisfy your viewer.
A good example of data mining, which is part of their strategy: Jamiroquai is planning his world tour based on his Facebook fan page. Territories with the biggest amount of fans are getting prioritized for concerts. Digital distribution and marketing arms producers with all the data you need, and you can do a qualitative campaign instead of quantitative one. By that i mean instead of targeting 1000 people to reach 5, with the information you have you can target the right audience for your IP. You can probably target 10 of the right prospective people to reach the same 5. The conversion rate is much greater.
Please check out their website to watch a trailer and learn more about their project.
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